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principles

There are any number of sets of principles to guide one's designing by. Here are some we've chosen to guide us:
  • Cradle-to-Cradle -- evolutionary design thinking from the cradle-to-grave paradigm:
    • Manufacturing that is as effective as nature itself in maintaining sustainability
    • Nutrients, not waste
    • Industry and environment do not need to be at odds with each other
    • The five guiding principles encourage commitment to new paradigms, good growth instead of economic growth, continuous innovation and perfection, understanding in preparation for learning, and implementation of intergenerational responsibility
  • Biomimicry -- a new science that studies nature‚Äôs best ideas and then imitates these designs and processes to solve human problems. From the Biomimicry Institute:
    • Nature, imaginative by necessity, has already solved many of the problems we are grappling with
    • Animals, plants, and microbes are the consummate engineers
    • They have found what works, what is appropriate, and most important, what lasts here on Earth
    • After 3.8 billion years of R&D, failures are fossils, and what surrounds us is the secret to survival
  • Universal Design -- broader than "accessible design," guides a wide range of design disciplines including environments, products, and communications:
    • Equitable use
    • Flexibility in use
    • Simple and intuitive
    • Perceptible information
    • Tolerance for error
    • Low physical effort
    • Size and space for approach and use
principals